Nepal tourism experienced a dramatic turnaround last year after being hit by the twin disasters of a devastating earthquake and crippling trade embargo in 2015. Foreign tourist arrivals to Nepal jumped 39.71 percent to 753,002 in 2016, boosted by robust visitor growth from India, China, the US, the UK and Sri Lanka, according to the statistics of the Department of Immigration.

However, 2016 arrivals are still 4.69 percent down from 2014 when the country welcomed 790,118 foreign visitors. The tourism boom is expected to continue in 2017 and remains a major growth driver for the economy even as the industry sees low overseas promotional activities. October, November and December have been the most productive months for the industry, accounting for nearly one-third of total arrivals.

“It’s a dramatic growth. The industry is returning rapidly to its pre-earthquake growth level,” said Kedar Neupane, director general of the Department of Immigration. “The tourism boom is expected to continue in 2017 given a level of promotion by Nepal in the major source markets.” He said that if the government, Nepal Tourism Board and private sector conducted aggressive promotional activities, this year could be an extraordinary year. “We can expect 1 million tourists in 2017 considering the current environment.”

Neupane said that Nepal could see a boom in Chinese arrivals this year following the move by the Chinese government to encourage travel to the country. China has announced Nepal Tourism Promotion Year 2017 in a bid to encourage its citizens to visit the Himalayan republic, according to the Nepal Embassy in Beijing.

“The industry carried out massive marketing activities in major source markets after the earthquakes, leading to a massive recovery,” said tourism entrepreneur Basant Raj Mishra. “The arrival of foreign volunteers as well as conferences held by I/NGOs in Nepal last year propelled growth.”

Suman Pandey, chairman of the Pacific Asia Travel Association (PATA) Nepal Chapter, said that 2017 looked promising; but the crumbling Tribhuvan International Airport (TIA), Nepal’s only international aerial gateway, could be a major setback.

“The hospitality industry in Nepal can accommodate more than 3 million tourists, but the airport is already choked with capacity constraints even though arrivals are way short of the one million mark,” he said.

TIA is currently served by 28 international carriers, and it has announced that it cannot accommodate more flights. “What does this statement mean? Of course, Nepal has become an attractive holiday destination for travellers, but TIA will remain the main obstacle to the growth of the industry.”

Nepal received a lot of media exposure following the earthquake which has aroused tremendous interest among potential travelers. The world’s leading travel guide Lonely Planet has named Nepal the world’s ‘best value destination’ for 2017. Likewise, Nepal’s Langtang region has been featured in The New York Times ‘52 places to go in 2017’ list.

Nepal has also appeared in the January travel issue of chinadaily.com.cn. “Nepal remains a fabulous choice for budget-conscious travelers, whether it’s the country’s world famous trekking routes or the wildlife in the southern region. Travel costs per day are as low as $50 on average,” it said.

A breakdown of arrivals by market shows Indian travellers at the top of the list. Arrivals from the southern neighbour reached 118,249 last year, up 57.40 percent. Chinese tourist arrivals jumped 55.26 percent to 104,005. Travel trade entrepreneurs said that Chinese arrivals did not increase as expected last year as the key entry point,

Tatopani Customs in Sindhupalchok, was closed after the earthquake. However, Rasuwagadhi has emerged as an important surface route with 23,452 Chinese visitors entering the country through this point last year.

Meanwhile, visitors from the US, Sri Lanka and the UK jumped 25.67 percent, 29.64 percent and 55.71 percent respectively.

Nepal has been named on top ‘Best Value Destination’ and 5th on the top 10 countries in the world to visit in 2017, according to Lonely Planet’s annual best in Travel list released on Tuesday.

Nepal is the only destination in South Asia that has been featured in Lonely Planet’s Top Ten Destinations Guidebook.

The world’s leading travel guide Lonely Planet says, “Even natural disasters can’t keep Nepal down for long. The 2015 earthquakes caused devastation, but what is most striking from a traveller’s perspective is not how much was lost but how much remains.”

“Landmark temples crumbled, but others came through with just the odd tile out of place, and whole swathes of the country escaped serious damage, including most of the popular trekking trails.”

It added, “Nepal has all the skills required to repair monuments and infrastructure, but what it does need is income. By visiting Nepal now and supporting local culture and people, you could help a nation rebuild and bounce back even stronger.”

Among the top ten countries, Canada is number one followed by Colombia, Finland, Dominica, Bermuda, Mongolia Oman, Myanmar and Ethiopia.

On its selection process, Lonely Planet writes, “Amid fierce debate, the list is whittled down by our panel of travel experts to just 10 countries, 10 regions and 10 cities that travellers must visit in the year ahead. Each destination is chosen for its topicality, unique experiences and ‘wow’ factor. We don’t just report on the trends, we set them—helping you get there before the crowds do.”

As per the meeting held between Deepak Raj Joshi, CEO of Nepal Tourism Board and Lonely Planet Team in Delhi on October 24, both parties have agreed to work in  partnership by signing agreement in near future for promotion of Nepal’s tourism.

“It is a great honour for Nepal to get a place in such a prestigious guidebook. I do believe that it will give positive message to the international travel community and inspire them to visit Nepal in 2017,” said Joshi.

Over the past four decades, Lonely Planet has cultivated a dedicated traveller community. More than 130 million Lonely Planet books—to almost every destination on the planet—have now been printed in 14 different languages.