The Nepal Tourism Board has launched the ‘Visit Nepal 2020’ campaign to attract more tourists to the “roof of the world”.Since the devastating earthquake of 2015 Nepal has tirelessly repaired and rebuilt monuments, roads, accommodation, and other infrastructure. Tourism is now back to pre-earthquake levels. Almost a million people visited Nepal in 2017. It is now the fifth-most popular tourism destination and the number one best value destination in the world.
The federal budget presented by Finance Minister Yubaraj Khatiwada on Tuesday, 29th May, 2018 announced the launch of Visit Nepal 2020. With the goal of attracting 2 million foreign tourists in to the country yearly.
The government of Nepal is working rigorously to ensure a successful tourism period till 2020. The Nepal Tourism Board set a target of 2 million tourist arrival in 2020. Currently, the country sees nearly one million tourist visitors yearly and expect to double this number promoting Visit Nepal Campaign aggressively. At the moment, the tourism board is running Visit Nepal Europe campaign supported by ambassadors and diplomats of Nepal in European countries.
In the history of the tourism sector, various ‘Visit Nepal‘ campaigns have been organized to help promote Nepal globally and attract more tourists. Sticking with the goal to attract one million tourists. Visit Nepal Year 2018 was announced in 2015, after the earthquake in order to help boost the industry. Recently, that plan was shifted to 2020 with guidelines that have set the target to draw 1.5 million tourists as opposed to the previously stated Vision 2020 that had a target of attracting two million tourists.
The private hotel sector has planned to add 4000 new rooms in four and five-star category in Kathmandu, Chitwan, and Pokhara. Many new international chain hotels, Hilton, Marriott, are expected to operate in the coming years.
Why Nepal for 2020
Nepal with rich ancient cultures set against the most dramatic scenery in the world is a land of discovery and unique experience. For broad minded individuals who value an experience that is authentic and mesmerizing, Nepal is the ideal destination. Come and revel in the untouched and the undiscovered and uncover yourself.
It is unsurpassed that the sheer diversity Nepal boasts, from steamy jungle and Terai to the icy peaks of the world’s highest mountains means that the range of activities on offer. Trekking, mountaineering, rafting in spectacular scenery are just three things Nepal is famous for. Activities as diverse as Elephant Polo and a micro-light flight through the Himalayas show that in Nepal, the only boundary is your imagination. With 15 National & Wildlife Parks (two are UNESCO Heritage sites) Nepal is one of the last places on earth you can spot the Asiatic rhinoceros and the Royal Bengal Tiger.
For mountaineers, rock climbers and adventure loving people, Nepal is an ideal tourist destination. The weather of Nepal is cool and there is great variation in culture and religions in Nepal making it more colorful and attractive. Besides, the country is rich in animal and bird species along with beautiful lakes.
Preparation for Visit Nepal 2020
The government of Nepal is working rigorously to ensure a successful tourism period till 2020. The Tourism Board set a target of 2 million tourist arrival in 2020. Currently, the country sees nearly one million tourist visitors yearly and expect to double this number promoting Visit Nepal Campaign aggressively. At the moment, the tourism board is running Visit Nepal Europe campaign supported by ambassadors and diplomats of Nepal in European countries.
By 2020, the government plan to operate two new International Airport, Pokhara, and Lumbini and introduce new Airbus 330-200 to provide airline services to a large number of tourists. The government also plans to run Tribhuwan International Airport for additional 3 hours from regular 18 hours to ensure availability of services to incoming and departing tourists.
The private hotel sector has planned to add 4000 new rooms in four and five-star category in Kathmandu, Chitwan, and Pokhara. Many new international chain hotels, Hilton, DoubleTree, Marriott, are expected to operate in the coming years.
What is the slogan of Visit Nepal 2020?
Continuing the spirit, 2020 is now the dedicated ‘New Tourism Year’ for Federal Nepal, targeting 2 million tourist arrivals. ‘Visit Nepal 2020’ has its roots in the erstwhile government but has become popular as the brainchild of the ‘ex’ Tourism Minister late Rabindranath Adhikari. As the slogan of the Visit Nepal 2020 campaign is ‘Lifetime Experience‘ we will be introducing new activities that will provide a lifetime experience to visitors. We will concentrate on providing new activities and new experiences to travellers during the campaign period.
Objectives of the tourist to visit Nepal?
To develop Nepal as an attractive and major tourist destination by exploring, conserving, developing and promoting tangible as well as intangible, natural, cultural, biological and human made heritages. To develop, expand and promote tourism by means of easy, safe, reliable and regular air and land transportation.
What are the steps has been taking for Visit Nepal 2020?
For Visit Nepal 2020, we are trying to promote Nepal in a unique way. Nepal is always positioned as a mountainous country and only for hardcore adventure travellers, but we have much more to offer. Nepal is equally rich in cultural segments as well, which is why for Visit Nepal 2020 more focus is being given towards promoting the cultural heritage and traditions.
New trends are visible in the tourism sector worldwide. Earlier, there used to be fixed itineraries and activities for fixed destinations. But now travellers are looking for flexibility and experiences.Thus, the theme “Visit Nepal 2020: Lifetime Experiences”.
To promote Nepal according to this theme, we have identified market segments: value, volume and emerging markets. NTB is approaching tour and trekking operators to diversify or modify the regular itineraries. Before, tourism in Nepal was limited to a few seasons or months only, but now NTB is also taking approaches and planning to promote Nepal in off-seasons. To make this happen, we are surveying the prospects and developing content from all over Nepal which can be transformed to different tourism products.
Hope the existing potential and ongoing efforts towards tourism promotion would make the ‘Visit Nepal Year 2020 Campaign‘ a grand success!. Booking and reservations for Nepal 2020, you can contact us directly from the website or email us at [email protected], or you can also visit us directly in our office in Lazimpat, Kathmandu.